Market Research Companies – An Overview

Most large to big businesses have their own market research teams. These teams not only conduct research themselves, but most often outsource the requests to specialised companies. In the UK alone there are well over 250 market research companies, some operating in small niche markets. This article focusses on some of the most well known market research companies that operate across the globe.

ACNielsen

is a global marketing research firm and part of The Nielsen Company. One of ACNielsen’s best known creations is the Nielsen ratings, which measure television, radio and newspaper audiences in their respective media markets. Another market research tool is Homescan where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics.

One of the most common used products is Retail Measurement, a tool that provides continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale (EPOS data)

Other well known ACN Businesses are BASES, Nielsen Consumer, Nielsen Business Media and Nielsen Online.

Forrester Research is an independent technology and market research company that provides its clients with advice about technology’s impact on business and consumers. It offers a variety of services including syndicated research on technology, quantitative market research on consumer technology adoption and business IT spending, research-based consulting and advisory services. On its website you can find a wide range of free research, options to be alerted on new conducted research as well as of the shelf surveys.

GfK SE is a worldwide market research organisation providing services in five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and Healthcare. The Custom Research sector supplies information and consulting services for operational and strategic marketing decisions. Retailer POS data is the source for the Retail and Technology sector. The sector supplies clients with information and consulting services based on retail data from continuous surveys and analyses of sales of technical consumer goods and services in the retail sector. The Media Sector delivers information services on range, intensity and nature of media usage and acceptance. The data source for the Media sector stems from the media (point of media).

Ipsos MORI is the second largest survey research organisation in the UK. The organisation has a freely available archive of opinion polls and public attitude research from 1970 onwards, including trends on its UK website. Ipsos MORI’s Social Research Institute works extensively for UK government and public services, looking at public attitudes to key public services which formed a key part of the UK Government’s domestic agenda in 1997-2005. Social policy, and issues such as identity, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute’s work. The company also specialises in Media, Loyalty and Marketing and Advertising Research.

Mintel International Group Ltd is a privately owned, London-based market research firm. Mintel databases, analysis, and forecasts are accessible only to subscribing clients and to students in participating university libraries. Some of its products are: Mintel Beauty Innovation (monitors mass media beauty introductions), Mintel Comperemedia (tracks direct mail and print advertising), Mintel Food & Drink (combines 5 products to deliver actionable market intelligence) and Mintel Menu Insights (tracks items on US restaurant menus). Mintel is mostly known for its reports, which are published online and contain consumer research and analysis.

SymphonyIRI Group (formerly Information Resources, Inc.) is a market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods (CPG) industry. They offer services in the following areas: Market Content (Retail tracking data, convenience store tracking data and consumer panel-based data), Predictive Analytics (Decomposition of the drivers of current business trends and simulation of the effects of changes on future brand plans), Enterprise Performance Management Software (Tools to support faster analysis of market content) and Professional Services / Consulting.

WPP is is the world’s largest communications services group in terms of revenue. Kantar, based in London, was founded in 1993 as the Market Research, Information and Consultancy Division of WPP. It is a network of 13 specialist companies, including:

Research International specialises in qualitative and quantitative custom market research. It has experience in most major sectors, particularly consumer packaged goods, retail, new media, financial services, energy and utilities, technology, the postal sector and telecommunications.

Millward Brown provides qualitative, quantitative and consulting services with respect to brands, marketing communications, media and marketing effectiveness. Millward Brown works across a range of industries and categories, including brand strategy and experience, creative development and campaign evaluation, consumer needs and values, media planning and strategy, return on investment (ROI) and forecasting, and investment management, brand valuation and analytics through its MB Optimor unit. In the UK, Millward Brown currently compiles the Music and Video Charts on behalf of The Official Charts Company.

Taylor Nelson Sofres (TNS) is a leading market research and market information group with focus on the areas Automotive, Consumer, Finance, Political and Social, and Technology.

Mountain Biking Clothes – Riding In Style

Clothes make the man, and the woman, and the mountain biker. Looking good on the trails is almost as great a concern among mountain bikes enthusiasts as having the best biking and safety equipment they can possibly afford. Mountain biking clothing, in fact, can take a significant chunk out of a biker's budget; having new designer biking togs to show off at the next big group trail ride is almost as much fun as being on the ride itself.

The mountain biking clothes which correlate to Ralph Lauren Weekend in main fashion are those of Zoic. Zoic combines color, innovative design, and unparallel craftsmanship in mountain cycling clothing lines for men, women, and children of every level of mountain cycling skill. They have comfortable shirts and shorts to appeal to all.

Zoic Mountain Biking Apparel

The Zoic Libertee Shirt for Men is extremely popular both for its comfort and the quality of its construction. The design of the Libertee sends a clear signal that its wearer knows great mountain cycling clothing when he sees it.

Zoic's El Diablo Jersey is a men's shirt constructed from fabric ideal for long distance tiding. Its cutting-edge design separates it from traditional mountain biking shirts, with an easy zipping mechanism to provide extra comfort while maintaining the high fashion look which has made Zoic mountain biking clothes [http://www.mountainbikingreviews.com/Freeride_Mountain_Biking/] the leaders among the sport's enthusiasts.

The Zoic Epoch Short is a men's short with a twin zipper to supply comfort with extra support and ventilation.

The Zoic Ether Short for Men, a highest quality nylon short, allows its wearers maximum freedom to move and, therefore, maximum comfort. It offers the convenience of side pockets in which the biker can stow all his biking accessories

The Zoic Crosswind Sleeveless Shirt is a piece of mountain cycling clothing that allows women mountain bikers to emphasize their femininity and remain cool by going sleeveless as they ride.

Finally, the Zoic Bellis for Women is the perfect mountain clothing for women who are competitive mountain bikers. It's constructed of a jersey fabric which offers both the comfortable functionality and good looks that make its wearers feel good init and good about themselves for wearing it!

Early Childhood Education Course for Teachers

Early childhood education is a concept that has been applied very effectively to children below the usual school age. It is based on the belief that children will learn through play, which is why the basics are integrated into play and taught to the children. The developer, Jean Piaget, believed those young children and even older ones learn more efficiently effectively through fun and play. Several activities are especially effective such as art, social games and dramatic play. These are supposed to awaken the interest and curiosity of the child and invoke the tendency for make believe and social thinking.

Teachers

Teachers who are educated and trained in early childhood education handle classes in preschool, which includes nursery and kindergarten classes. Children who attend these classes are usually around the ages of three to six years old. Parents are encouraged to be active teachers for their kids as well since they are considered to the first ones to teach while they are still at home. For the most part, some daycare centers recognize the need to integrate the basic lessons to the kids that they care for during the duration of their stay. Such is the importance of educational toys and an educational background for the caregiver. Teachers are taught, educated and trained to recognize the various ways and techniques that will capture the interest and curiosity of a child in order for him or her to want to learn more about the different toys and tools that are utilized. In many universities and schools, this course may reach up to the standard four year course for those teachers but in some, early childhood education may just take a couple of years to learn. Since this is a specialized course, administrators of schools that offer this to young children prefer their teachers to have a full educational background on preschool or elementary as well as have the requisite additional course.

The reality of it is that most of the toys and tools used for early childhood education can be common things that can be seen in the house or replicas of these. This actually encourages the kids to view things in the house in a different way as well as to make them familiar with these things and their uses in everyday life. Make believe and the use of their active imagination is highly encouraged in order for kids to be able to think out of the box and expand their minds and imaginations. Although there is no formal education for this course, some schools and daycare centers integrate formal lessons with play in order to give their children a leg up before they enter nursery or kindergarten. Parents are encouraged to make learning as much fun as they can without the pressure of formal teaching.

This is part of the background for early childhood education. It has become a trend for daycare centers and other places that take care of younger children to integrate basic lessons in their playtime and other activities in order to help kids learn early on.

Corporate Event Management

Corporate event management involves managing various corporate events that can be a special media event, an internal event or event open to the public such as a fundraising gala. They are usually managed by a professional planner which specialty is corporate events. An experienced event planner has the expertise to research and plan a successful event from start to finish.

Some of the common examples of corporate events are launching a product, road show, galas and media event with corporate sponsorship. The events are managed according to their relative nature, keeping in mind the aim of the event, the audience to be reached and the content of the message to be transferred.

Launching a new consumer product is a good example of what a planner does to manage this type of corporate event. Launching a product involves consumer conviction as an ultimate goal. The customer has to be persuaded to buy the product by using innovative ideas. A corporate event manager might set up a convention to launch the product. This would involve planning all pre-convention meetings, working with graphic artists, writers and printers for all printed materials, choosing a location for the convention, selecting food and entertainment, etc.

The basic requirement for managing a corporate event is a step-by-step disciplined to see through various tasks from start to finish. There are many corporate event management companies offering professional services. They will work with the company contact one-on-one to make sure all of the needs and wishes of the company are met when putting together an event.